Most businesses are profitable because of the quality of their staff to implement the corporate objectives. Most employers have key staff without whom they could not operate. Most key staff are also parents, who value their children’s happiness and education above all; the key staff may also be parents-to-be or grandparents. By offering appropriate low-cost support to significantly improve profitability, the employer can improve recruitment, motivation and retention of employees. Surely impossible and too good to be true, or is it?